Customer value management

Exploit your biggest asset
Probably THE most important asset in retail financial services is the existing customer base. Practical Change People believes it is essential that organisations not only recognise and measure the lifetime value of customers, but create customer value.

Our extensive expertise in client communications and marketing strategy allows us to create customer value from your existing client base. This will, in turn, increase product penetration through effective cross-selling.

Together with Practical Change People’s proven direct marketing methodologies this ensures rapid revenue growth.

By effectively managing the existing customer relationships, it is possible to:

  Increase product penetration at a lower acquisition cost to alternative methods
     of distribution
  Be seen to support and assist any existing delivery channels
  Significantly improve new business premium levels and profitability from your
     existing customers
  Boost customer satisfaction and retention which, in turn, enhances the lifetime value
     of customers

We work with our clients to ensure a cohesive strategy is in place which intrinsically links marketing communications plans, customer relationship management strategy and high level business plans.

Subsequently we work with your business to plan and deliver aligned tactical activity to achieve early successes.

Please download these PDFs for a more detailed description (right click and save as... - Windows):

Helping Insurance Brokers and Financial advistors make the most of their customers

Reducing the Cost of Acquisition

Empowering a Distribution Channel for Improved Customer Value